Brand Refresh

The Pew Charitable Trusts outsourced their designs to multiple vendors and none of their materials looked alike. I worked closely alongside the creative director to refresh the brand and develop one overall look for organizaation. I worked on creating templates for things such as reports, briefs, factsheets, interactives, and signage. I chose typefaces and color paletes. I set styles for charts, graphics, and maps, and developed a series of ecofriendly icons to be used on printed materials.


Branding

Layout

Iconography

Template Design

Mapping

Data Visualization


  • Creative direction: Dan Benderly
  • Brand Book Layout and visuals: Sara Flood
  • © The Pew Charitable Trusts