Care Work and the Economy

Care Work and the Economy is a group of researchers organized by American University aiming to bring gender dimensions into macroeconomic models, particularly in the case of care provisioning. I worked closely with the CWE team to help develop their logo and branding. While working with the team at ParsonsTKO, we architected the sitemap, developed the wireframes and prototypes, worked with element collages to show different ways their brand could be applied to the web design, and ultimately designed and produced the CWE website. The logo inspiration came from many things including a finger print for the mark that care workers leave on the world, a stethescope for care work, and a heart at the center of it all, for humanity, compassion, and devotion.


Logo

Branding

Brand Guide

UX Design

Web Design


  • Created in collaboration at ParsonsTKO