Education

West Virginia University
BFA, Graphic Design
May 2012

Skills

Art Direction
Management
Adobe Creative Suite
UX Design & Research
XD, Sketch, & InVision
Branding
Typography
Print Design
Illustration
ArcGIS
HTML/CSS

Recent Recognition

2022 Logo Lounge Book 13
The Hatcher Group Logo

2021 Adobe Creativity Awards
Maryland 529 Communications Multi-Channel Campaign

2021 GDUSA
Aspen Sports & Society: Reimagining School Sports

2020 GDUSA
American Heart Association: Local Tobacco Control Now Campaign

2020 GDUSA 
Hatcher Rebrand

2020 GDUSA Web, DotComm, & MarCom
100k Opportunities: National Youth Hiring Day Campaign

2020 GDUSA Web, DotComm, & MarCom
OSI-Baltimore: Baltimore Votes by Mail Campaign

2020 MarCom 
Aspen Sports & Society: State of Play and Call for Coaches reports

Experience

The Hatcher Group  /  April 2023 - Present

Art Director

Oversee strategy and art direction for the creative team as well as provided mentoring and art direction to junior staff. Design for digital, print, UX, and motion. Structure and conduct user research efforts to synthesize user insights into feasible data-driven design decisions. Conduct or assist in user research such as user interviews, usability testing, design sprints, customer journey mapping and personas, tree testing, card sorting, eye-tracking, competitive analysis, and focus groups. Work cross-functionally to conceptualize and create engaging and award winning solutions for the agency and it’s clients.

Appian Corporation  /  April 2021 - April 2023

Senior Visual & UX Designer

Working cross-functionally to determine human-centered design solutions that increase conversion rates and elevate user experience across the Appian family of products. Contributing and validating concepts through design, prototyping, and iteration. Assisting with full-scale adoption off Appian’s newly-released design system by providing templated and easily accessible marketing collateral. Helping to establish team norms and cultivate design team maturity by introducing new workflows and tools for collaborative problem solving.  

HATCHER  /  NOV 2018 - April 2021

Art Director

Oversaw strategy and art direction for the creative team as well as managed and provided mentoring to a team of 7 junior staff. Designed for digital, print, UX, and motion. Structured and conducted user research efforts to synthesize user insights into feasible data-driven design decisions. Conducted or assisted in user research such as user interviews, usability testing, design sprints, customer journey mapping and personas, tree testing, card sorting, eye-tracking, competitive analysis, and focus groups. Worked cross-functionally to conceptualize and create engaging and award winning solutions for the agency and it’s clients. As Art Director I was responsible for the rebrand of Hatcher including the logo, brand guide, marketing collateral, and the website redesign.

PARSONSTKO  /  OCT 2017 - NOV 2018

Senior Visual & UX Designer

Partnered with research teams and domain experts to find opportunities to integrate user insights into product strategy and design. Responsible for user research, information architecture, interaction and visual design, prototyping, and user testing across web and mobile projects. Design included user experience design, user interface design, data visualization, and branding.

THE PEW CHARITABLE TRUSTS  /  MARCH 2013 - JUNE 2017

Senior Visual & UX Designer

Worked closely with the Creative Director to rebrand the organization, including the logo, typography selection, illustration and iconography styles, marketing collateral and interactions design. Developed template designs for reports, fact-sheets, briefs, and brochures. Produced digital media for the website and designed interactive user experiences for data visualizations and story telling. Responsibilities also included being the mapping specialist on the design team and mentoring the other designers on mapping, template design, and illustration.

THE SUTTER GROUP  /  OCT 2012 - FEB 2013

Visual & UX Designer

Worked with the design team to create client deliverables. Deliverables including, but not limited to, UX design, branding, print products, motion graphics, digital publications, and online learning tools.

CLIKZY CREATIVE  /  MAY 2012 - SEPT 2012

Visual & UX Designer

Designed efficient and effective creative solutions for websites and digital media to fulfill the clients needs and reach client goals successfully. Heavy role in project and client management.

WEST VIRGINIA UNIVERSITY  /  MAY 2011 - MAY 2012

Visual & UX Design Intern

Design and creation of client deliverables including, UX design, branding, print products, motion graphics, digital publications, data visualizations, and interactive learning tools.